What is a say-do gap?
What you say vs what you do. That's the say-do gap.
Every organisation, every person, has good intentions. Strategies and goals get announced. Promises are made. Teams are briefed. But somewhere between the words and the work, gaps open up.
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Priorities get blurred.
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Teams lose focus.
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Customers notice the disconnect.
The result? Trust erodes, energy fades and growth stalls.
At ConnectHOW, we work with you to close those gaps.
Ring the bells that still can ring
Forget your perfect offering
There's a say-do gap in everything
That's where the light gets in.
Leonard Cohen/ConnectHOW
We don't just talk strategy, we make it stick.
Most of the time, consultants, advisors and even some coaches will tell you what to do. We on the other hand, obsess about how it actually gets done.
What that means is, we identify and close the say-do gaps that are getting in the way of growth. Here's how we do that:
What changes when the gap closes?
Alignment you can feel
Everyone rows in the same direction. Strategy doesn’t just sit on slides.
Momentum you can measure
Work gets delivered faster, cleaner, and with less friction.
Trust you can build on
Leaders, teams, and customers believe again, because words match results.
